Working together.
Attention seekers wanted
We all want attention for our brands. Especially if they are particularly wonderful, like I suspect yours is. But let’s face it, it’s pretty noisy out there, and trying to be heard above the commotion can be a challenge. The good news is, there is a way to cut through without churning out content that falls on deaf ears.
As your brand writer, I help you confidently explain what you stand for, and why people need what you offer, whatever the context. The right language speaks volumes about your vision and the quality of your brand. And your message gets heard by the right people, without you ever having to shout.
Services
Every project includes strategic thinking, message planning and creative copywriting, adding brand value that extends far beyond standard content writing.
BRAND STRATEGY
Get clarity on the big picture
Brand strategy, tone of voice, hero lines, key copy, brand architecture
WEBSITE STORY
Build a world online
Site architecture, product architecture, content planning, copywriting
MARKETING COPY
Continue the conversation
Brochures, programmes, announcements, scripts, speeches, awards
CONSULTANCY
Evolve and grow
Brand audit, editing, project management, workshops, training
Working together
We begin with a chat to discuss the lay of the land and how I might best support you. I’ll send you a written proposal with clear deliverables, dates and all costs before we commit to anything. Many of my clients go on to work with me for years, dipping in and out as needed.
“Super. Clare is really worth her weight in gold.”
WORKING WITH BRAND IDENTITY AND WEBSITE DESIGNERS
If you’re planning a new brand or website, it’s a good idea to speak to me before starting work with your brand designer or web developer, so I can help you write an effective strategy and brief that will inform the design. I have been commissioning and co-creating brands for decades, and the most outstanding results always come when a visual project builds on the forethought of inspiring written strategy.
I coordinate seamless brand and website projects in partnership with my recommended designers and developers, or I’m happy to collaborate with your team. If you’re a brand agency, designer or developer and have a client who needs help, I’d love to hear from you.
A few things to know about me.
In my early career I worked with big-name brands at a global media agency. Later, I founded a jewellery brand that I sold online and through high-end retailers, including Liberty London, so I know first-hand the joys and challenges of running a creative business. Since selling the business in 2012, I’ve worked with hundreds of clients to help them establish and grow their brands.
I’m geeky about artistry and storytelling. I love trees, old buildings and dancing. Growing up around the entertainment industry taught me that few things compare to the thrill of a live show. I’m a compulsive reader with a particular interest in 20th-century novels, body politics and memoir. In 2022, I had a liver transplant. It taught me new levels of appreciation for life, creativity and my body. I take a deeper dive into all of these subjects on my Substack publication, A Body of Art.
Gardens, architecture, art, music and theatre all float my boat and help me to create vivid and memorable words that tell your story.
