Hows and whys.
working with me
If you’re creating something beautiful, soulful or purposeful, you’re going to need the right words to talk about it. You’ll want language that sets a tone and draws people into your world. Copy that does full justice to your aesthetic vision. Sentences that shine sunlight on your ideas — not a fluorescent strip.
Right now your message might feel a bit woolly, your copy a bit colourless, or you just haven’t quite worked out what you want to say. You’ve fiddled around with AI (haven’t we all), but it only served you word-salad.
I’m a copywriter with a background in global branding, a fascination for creative process, and a deep appreciation of art, nature and heritage. I help creative people and brands express their ideas in a meaningful, distinctive way. It’s the listening, thinking and feeling I do that makes your copy really sing. You can’t get this on ChatGPT, soz, it’s a human-to-human thing.
To begin, I’ll help you get crystal clear on what you want to say, and how you’re going say it. Then the copy becomes a natural expression of that strategy, flowing like Maggie Smith in iambic pentameter. (Okay, so ChatGPT wrote that simile, but I had to know I wanted one first.) Because I guide my clients through the process step by step, I rarely receive more than the very lightest of tweaks when I submit final copy, which is nice for us both.
If you’re planning a new brand or website, it’s a good idea to speak to me before starting work with your designer, web developer or other visual creative, so I can help you write an effective strategy and brief. I coordinate seamless projects from start to finish in partnership with my recommended designers and developers, or I’m happy to collaborate with your team. If you’re a brand agency, designer or developer and you’d like to work with me, I’d love to hear from you.
All my projects begin with a chat, where we can discuss the lay of the land and how I might best support you. I always send a written proposal with clear deliverables, dates and costs so you can think about it before you commit to anything. Many of my clients go on to work with me for years, dipping in and out as needed.
Don’t let underwhelming copy undermine your brilliance. Work with me to build an evocative world with words.
Drop me a message now to get the ball rolling.
LET’S PUT PEN TO PAPER
Brand strategy, language and tone of voice
Website content planning and copywriting
Ghostwriting and creative writing
Scripts, speeches and award submissions
Programmes, brochures and media kits
A few of my favourite things.
Exploring 19th and 20th century literature, art, design, architecture and gardens. I’m no expert, but it gives me context for my own creativity.
Going to the theatre, especially musicals. Theatre is where the magic happens. If you think you don’t like musicals, you just haven’t met the right one yet.
Pottering in my cottage garden, welcoming weeds, staying curious, seeing what thrives and then doing more of that.
Reading, especially about the female experience, families, art, nature and identity.
Independent bookshops, singing and dancing just for fun, the scent of rosemary, kindness, afternoon naps.
In 2022 I had a liver transplant. It taught me new levels of appreciation for life, creativity and my body. I take a deeper dive into all of these subjects on my Substack publication, A Body of Art.